Our experts are able to answer all your questions
What is AD?
The Account Director responsible for managing campaigns and client relationships.
What is BD Team?
The Business Development team that helps find new business opportunities and grow the company.
What is Changelog?
A record of updates, changes, and improvements over time, showing dates and details of each update.
What is Network Effect?
The value of Refuel’s platform grows as more influencers and clients join, allowing campaigns to reach bigger and better-targeted audiences.
What is an Out of Network to In Network?
This process moves influencers from being “new” to becoming trusted, reliable partners as they work more with Refuel.
What is Brand Safety?
The steps Refuel takes to protect a client’s reputation, ensuring influencers match the brand’s values and avoid risky or harmful content.
What is Pricing?
An overview of how costs are calculated for influencer campaigns, including any fees or formulas.
What is Allowlisting?
A process where clients give permission for influencers’ posts to be used in ads, ensuring approved content is shown.
What is Partnership Ads?
Ads created together with influencers that promote both the brand and the influencer.
What is Content Rights & Usage?
Agreements that specify how a brand can use influencer-created content and for how long.
What Renewal Fees?
Fees paid to keep using influencer content or services beyond the original contract.
What is BCF (Budget Confirmation Form)?
A form that confirms budgets, timelines, and details for campaigns.
What is SCD Team (Strategic Campaign Development Team)?
The team that handles campaign strategy, influencer discovery, and overall campaign coordination.
What is BDQ (Brand Discovery Questionnaire)?
A questionnaire filled out by clients to help Refuel understand their brand and campaign goals.
What is Personas?
Profiles of different types of audience members to guide campaign targeting.
What is Influencer Brief?
A guide provided to influencers about what’s expected in the campaign.
What is Discovery List?
A list of influencers that match a client’s campaign needs, shared early in the campaign process.
What is Red Flag Meetings?
Special meetings held if there are issues in a campaign, like lack of influencer responses.
What is Submission Form?
A form influencers complete to submit content for approval.
What is Asana Profile Template?
A project template in Asana to organize and track campaign details and influencer activities.
What is Naming Convention?
A system for naming campaign files consistently to make them easy to find.
What is Influencer Payments?
Processes to pay influencers for their work, either through the platform or outside of it.
What is BCF Calculations?
Budget formulas and processes used in the Budget Confirmation Form.
What is IGC (Influencer Generated Content)?
Content that influencers create specifically for a campaign.
What is Influencer Campaigns?
Marketing campaigns that use influencers to promote a brand, product, or service to a target audience.
What is Influencer?
An influencer is an individual who has the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Influencers typically have a significant online presence and following on social media platforms, blogs, or other digital channels, and they engage with their audience through content such as posts, videos, and stories.
What is Creator?
A creator is someone who produces original content for digital platforms. This content can include videos, photos, articles, music, and more. While creators can be influencers, not all creators have the influence to affect purchasing decisions. Creators focus on producing high-quality, engaging content that resonates with their audience and showcases their creativity and expertise.
What is UGC (User-Generated Content)?
UGC refers to any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms. In the context of influencer marketing, UGC is often created by influencers or creators and shared on social media or other channels to promote a brand organically. UGC is valued for its authenticity and ability to build trust with audiences.
What is IGC (Influencer-Generated Content)?
IGC refers to any form of content created specifically by influencers rather than general users. This content includes images, videos, text, and audio, which influencers produce and share on their social media platforms or other channels to promote a brand or product. In the context of influencer marketing, IGC is particularly valued for its professional quality, creativity, and the influence that the content creator holds over their audience. Influencers are often compensated for creating IGC, which helps brands reach their target audiences more effectively through trusted and engaging content.
What is Influencer Campaign?
An influencer campaign is a strategic marketing initiative that leverages influencers to promote a brand, product, or service. These campaigns involve collaboration between the brand and selected influencers to create and share content that aligns with the brand’s goals. Influencer campaigns are designed to increase brand awareness, drive engagement, and generate conversions.
What is Brand Match Score?
The Brand Match Score is a metric used to evaluate the compatibility between a brand and an influencer. This score is calculated based on various factors, including the influencer's audience demographics, content style, engagement rates, and past collaborations. A high Brand Match Score indicates a strong alignment between the brand's values, target audience, and the influencer’s profile.
What is Audience Alignment Score?
The Audience Alignment Score measures how well an influencer's audience matches the target demographic of a brand's campaign. This score takes into account factors such as age, gender, location, interests, and behavior patterns of the influencer's followers. A high Audience Alignment Score ensures that the influencer’s audience is highly relevant to the brand’s target market, leading to more effective campaigns.
What is Content Alignment Score?
The Content Alignment Score assesses the degree to which an influencer's content aligns with the brand's messaging and aesthetic. This score considers the style, tone, quality, and subject matter of the influencer's posts. A high Content Alignment Score indicates that the influencer’s content is a good fit for the brand, which helps in maintaining consistency and authenticity in the campaign.
What is Allowlisting?
Is the process where a brand grants permission to an influencer to promote the brand's products or services through the influencer's social media accounts. This involves the brand being able to create and run ads directly from the influencer's profile, utilizing the influencer's audience for targeted advertising. Allowlisting helps brands ensure that their advertisements benefit from the influencer's established trust and engagement with their followers, while also giving the influencer control over the content that is shared. This means that the brand is going to pay media usage rights for the content + audience + influencer’s brand.
What is Partnership Ad?
A partnership ad, also known as a branded content ad or collaborative ad, is a form of advertising where a brand and an influencer (or another brand) collaborate to create and promote content that is mutually beneficial. This type of ad leverages the influencer’s or partner’s audience to increase the reach and credibility of the advertisement. The content is typically co-created and co-branded, showcasing both the influencer’s authentic voice and the brand’s message, thereby enhancing the ad’s engagement and effectiveness.
What is Amplified Influencer Content / Whitelisted Influencer Content?
This refers to a practice where a brand uses content created by an influencer in its own paid advertising campaigns. The brand leverages the influencer's authentic and engaging content to enhance the effectiveness of its ads, benefiting from the influencer's unique voice and style. This content is run through the brand’s social media accounts, often with the influencer's permission to use their likeness and content for broader promotional purposes.
What is Affiliate Influencer Ad?
An affiliate influencer ad is a type of advertisement where an influencer promotes a brand's product or service to their audience and earns a commission for each sale or action generated through a unique affiliate link or code provided by the brand. This form of advertising combines influencer marketing with affiliate marketing, leveraging the influencer's reach and trust to drive conversions and sales for the brand.
What is Content Proofing?
Content proofing is the process of reviewing and evaluating content to ensure it is accurate, free of errors, and meets the required standards and guidelines before it is published or distributed. This process involves checking for grammatical errors, spelling mistakes, factual inaccuracies, formatting issues, and overall coherence and consistency. Content proofing is a critical step in content creation, ensuring that the final product is polished, professional, and ready for its intended audience. Simply; this is the approval process on individual pieces of content.
What is Product Seeding?
Product seeding is a marketing strategy where brands send free samples or full-sized products to selected influencers, bloggers, celebrities, or potential customers to generate buzz, reviews, and organic promotion. The goal of product seeding is to leverage the recipients' influence and reach to create authentic endorsements, increase brand visibility, and drive consumer interest and sales.
What is Media Rights and Usage?
In the context of influencer marketing, media rights and usage refer to the legal permissions and agreements that outline how a brand can use the content created by an influencer. This includes the scope, duration, and channels through which the content can be distributed and utilized by the brand. These agreements ensure that both the influencer and the brand have a clear understanding of how the content can be used, protecting the interests of both parties and ensuring compliance with copyright and intellectual property laws.
What is Campaign Offer?
A campaign offer refers to a structured proposal made by a brand to an influencer outlining the terms and conditions for a specific marketing campaign. This offer includes various components such as the expected deliverables, compensation, and other key elements of the collaboration. A well-defined campaign offer helps ensure that both the brand and the influencer have a clear understanding of their roles, responsibilities, and the scope of the campaign.
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