Doing influencer marketing better.
Your recent posts Add 15 to 30 posts for a signal you can trust — one post is noise. # Views Likes Comments Shares Saves Rate + Add another post Options Denominators and inclusions the article calls out. Denominator Views is the TikTok-appropriate default. Views Followers Follower count Used only
You’re scrolling through your feed again, watching creators with massive followings land brand deal after brand deal. Meanwhile, you’re wondering whether you need a hundred thousand followers before anyone will take you seriously. Here’s the actual shift that’s happened: follower count isn’t the gatekeeper it used to be. Brands are
Most conversations about influencers center on brand deals, affiliate links, and sponsored posts, and for good reason: that’s how the majority of creator income gets made. But a smaller group of creators has built genuinely massive reach by doing the opposite, deliberately minimizing traditional monetization in favor of education, entertainment,
Most SEO influencer lists rank people by follower count, speaking fees, or general name recognition. This one uses a different test: does the person teaching link-building strategy actually rank for “link building strategies”? Does the technical SEO consultant’s own site handle Core Web Vitals well? That distinction, testing strategies on
Most organizations run influencer marketing and SEO as though they belong to entirely different departments, and in a lot of cases, they literally do. The social team measures reach and engagement. The SEO team measures rankings and backlinks. Neither one is wrong to focus on what it focuses on, but
New York’s creator economy is unusually dense, and unusually visible. New York produces the second-largest share of America’s top influencers of any state, behind only California, with the state’s creators generating a combined 2 billion followers, according to a New York Post report published in May 2026. That density means
Brands spend a lot of energy talking about the challenge of recruiting influencers. A quieter, arguably bigger problem gets far less attention: creators who already signed up are leaving influencer programs before a campaign even wraps. That attrition usually isn’t about flakiness or waning interest. It tends to trace back
Most beauty influencer lists rank creators by reach or aesthetic appeal. This one doesn’t. We’re focused on beauty influencers who teach frameworks you can apply on your own, not just looks to admire, because that’s the difference between watching a tutorial and actually building a skill. TL;DR Introduction Most beauty
AI influencers are computer-generated personas built with 3D modeling, generative image tools, and behavior-analysis algorithms, run by a studio, a brand, or a single operator. The ownership model behind each one predicts how it performs commercially far more reliably than its follower count or render quality does. Most roundups rank
Most mom influencer roundups feature the same familiar names, ranked by follower count. This one looks at something different: the operational choices behind the content, how these creators structure partnerships, diversify revenue, and build teams that let them keep producing consistently rather than burning out after one viral moment. Mom
