Doing influencer marketing better.
The emergence of AI influencers – virtual personas powered by generative algorithms and motion-capture artistry – raises the question: will these synthetic advocates eclipse human ingenuity or catalyze a new era of collaborative creativity? Brands face a choice between cost-efficient digital ambassadors and the authentic spark of human creators. This
Marketers using AI in social media are seeing results fast — 82% report double-digit engagement gains within just three months. This makes artificial intelligence a clear catalyst for brand growth. In this guide, you’ll learn what AI social media marketing is, how it transforms brand strategies, and why top companies
Many brands still measure influencer marketing too narrowly—capturing only a fraction of the true value their campaigns generate. Traditional metrics often miss the ripple effects of influence, where the most powerful impact happens in conversations and decisions you’ll never see directly. Recent research from Sprout Social’s 2024 Influencer Marketing Report
AI is transforming influencer marketing — but not always in the way you think. When people hear “AI influencer,” they might picture virtual characters like Lil Miquela or Shudu. These CGI personalities can be scripted, styled, and deployed like any other brand asset. While AI-generated influencers have made headlines, they’re
The world of marketing rarely stands still, and nowhere is this truer than in the dynamic realm of influencer marketing. As we step into 2025, the landscape is evolving at an unprecedented pace, driven by shifts in consumer behavior, technological advancements, and a renewed focus on genuine connection. For brands
Influencer marketing has transformed into an indispensable strategy, allowing brands to connect with consumers through trusted voices. Yet, as the industry burgeons, so too does a pervasive problem: influencer fraud. Brands, eager to tap into vast online audiences, often find themselves inadvertently investing in fake followers, bot-driven engagement, and ultimately,
Influencer marketing has rapidly evolved from a niche tactic to a cornerstone of modern brand strategy. Yet, for many influencer marketing managers, the crucial task of demonstrating its true value—its return on investment (ROI)—remains a significant challenge. To justify ongoing investments and secure executive confidence, it’s imperative to move beyond
Key Highlights Introduction Influencer marketing has become a cornerstone of today’s social media strategies, allowing brands to connect meaningfully with their target audiences and drive measurable results through influencer marketing campaigns. Choosing the right influencer marketing platform and utilizing influencer marketing tools is crucial for ensuring efficient workflows, optimized partnerships,
Influencer marketing, when executed strategically, can be a game-changer for brands seeking authentic connections and impactful results. Instead of broadcasting to a faceless crowd, you’re tapping into trusted voices that resonate deeply with specific communities. But the sheer volume of creators online can make finding the right influencer feel like
You’ve poured your heart and soul into building your online presence, cultivating a loyal audience that trusts your voice. Now, the exciting prospect of working with brands beckons. But navigating the world of brand partnerships can feel like stepping into uncharted territory. What do brands really expect? How do you
